Case Study 8

Case Study 8 is an example of a bespoke mobile advertising system for use on Taxicabs. The unit is designed for customers that require an outdoor, high bright and mobile advertising solution based on IoT technologies for control and monitoring.

Design Goal

The customer was looking for a robust advertising solution with two large high bright screens to be mounted on a TAXI. The system needs to operate outdoors in all weather and lighting conditions. Our brief was to create a system that could display still and moving images on two screens and be updated and monitored remotely Other requirements were, GPS location information so the system could change what was advertised dependant on location. The system required custom metal work, an embedded PC system with two large letterbox format LCD displays. Initial prototype designs were created using Solidworks, and a one-off prototype was built. Testing and refinements were done on a test Taxi driven under real conditions. The customer was delighted with the prototype and so production systems were commissioned in batches of 10 units which are manufactured at our custom made facility in Westerham.

"The system RDS helped us to built is a world beater"

The system under test.

If you have a design you need help with, contact RDS on 10959 563 345 to discuss processors, displays, touch and case designs.


  • Twin Super High Bright displays
  • 3G updating of media
  • GPS tracking
  • Weather sealed
  • RDS manufactured and certified
Display Size

Twin High bright display

Touch Screen

GPS Positioning and 3G updating

Housing Type

Custom plastic housing

Type of Display Drive